WHY DOES IT COST SO MUCH?

The process usually takes from 3 to 6 hours straight to be performed.  You may be able to find this service for less, but be aware this is an extremely difficult and precise treatment to perform and those who charge less often are less competent.  Liscio is a very high quality product and the raw cost of this product is also very high. However, this ensures your hair will not be damaged as much as other products.